Case Studies

How my User Outcomes Framework brought clarity and direction to ITHAKA's two-year, multiplatform integration

The story of how I built a strategic and evaluative framework that guided ITHAKA to integrate two content platforms into a single, unified experience.

How I reframed how Maxis designed for a new generation of players

A research initiative that pioneered a new interview method, ride-alongs with real Roblox players, to close a knowledge gap that had stalled the studio's next game.

How I scaled research into a studio-wide practice at EA Maxis

Built through a recurring presentation series and one-on-one partnerships across every discipline, from PMs to developers, that changed how the studio approached decisions.